Montreal | Published on: June 11, 2012
Social media pitch
Successfully launched in Canada in the fall of 2011, announces the closing of a new financing round.
The social e-commerce site ( announces the closing of a second round of financing led by Real Ventures and involving a small group of private investors. White Star Capital, an international seed fund with strong ties to Betaworks and Science-inc, also joined this round. For, this second round of financing in less than a year represents a total investment of $ 1.3 million.

Successfully launched in Canada in the fall of 2011, is rapidly becoming one of the foremost online destinations for exclusive high-end shopping by showcasing exceptional discoveries and brands. Its substantial initial membership quadrupled between mid-January and mid-March 2012, with US members already accounting for 40% of the total. The site is distinguished by its selection of products chosen by a team of discriminating and specialized tastemakers and curators.


Real Ventures is a seed venture fund based in Montreal which invests alongside great entrepreneurs from idea to exit. The Real Ventures fund aims to be first money behind great teams and companies on the web, mobile, SaaS, e-commerce, gaming and digital media sectors and to help them achieve their full potential. For more information, please visit



We are firm believer in the convergence of curated content, e-commerce and community. is very well positioned to become a leader in this space. It delivers an outstanding consumer and brand experience.

— Jean-Sébastien Cournoyer of Real Ventures
This financing will be used to expand in specific US markets, to grow our membership and to develop our platform. The site’s performance in its first six months of operation shows great potential for growth and is supported by a strong commitment of its members. We will continue to build the brand and culture in our own unique way.

— JY Martineau, President and Co-founder of